Digital Arm & Artificial Intelligence
The AI Lab and the Liminal unit — where technology meets media: automation, avatars, and software solutions with measurable impact.
AI Lab (AI Lab)
Launched in 2023 to embed artificial intelligence into media practice. It harnesses the latest production tools to save time and raise output quality through:
- Supporting production and accelerating workflows with the latest tools.
- Machine translation into several languages.
- Creating avatars (interactive virtual characters).
- Reading text and converting it into voice-over.
- Continuous research into the latest technologies.
Key outputs of the AI Lab
| Status | Achievement | Year |
|---|---|---|
| Launch of “Adam,” the first AI media presenter in Palestine (with the Faculty of Medicine: the Virtual Patient System) | 2023 | |
| Smart News Automation System (Live Automation System) — automatic ingestion, AI processing, and instant publishing | 2024 | |
| Media Center avatar — an interactive virtual persona that introduces the Center (liminal-bot.vercel.app) | 2025 | |
| Ongoing | Building websites, systems, and chatbots for external partners | Ongoing |
| Ongoing | Producing immersive experiences in VR and AR | Ongoing |
Liminal — Smart Digital Services Unit
A unit specialized in software and artificial intelligence, operating at the frontier between technology, intelligence, and impact. It defines itself as “the Center's smart digital-services unit, delivering software and AI with measurable impact,” and is based at An-Najah National University / Media Center.
Liminal Solutions —
Workflow Automation
Turning repetitive operations into automated workflows via APIs and Webhooks and more than 100 ready connectors.
Smart Chatbots (Custom AI Chatbots)
Context-aware bots trained on the organization's data, providing support 24/7.
News Platform (News Platform)
Content management, multi-channel distribution, and audience analytics with support for all formats.
Full-Stack Development
Full-Stack — React, Next.js, Node.js, Python — from front end to back end and servers.
Mobile Apps
iOS (Swift/SwiftUI) and Android (Kotlin/Jetpack Compose).
Design UI/UX
User experiences built on behavioral research and professional aesthetics.
The clients of Liminal beyond the university to include regional institutions:
- Media Center — An-Najah National University (Integrated Digital Transformation Project)
- Asharq Asharq News — SMRG Media Group
- Al-Saif Gallery — Kingdom of Saudi Arabia
- Riyadh Cement
- Raya Financing
- Jas Al-Arabiya Services
- 360 Elevare Advisory
- Ghadeer Future Accelerators